The purpose Asset Management (AM) is to enable companies whose life blood revolves around their digital assets –- such as entertainment companies -- to organize and repurpose those assets to streamline costs and enhance revenues.
AM systems are special.

"Asset management may be defined as a comprehensive and structured approach to the long term management of assets as tools for the efficient and effective delivery of community benefits. The emphasis is on the assets being a means to an end, not an end in themselves." (Austroads 1997 Strategy for Improving asset management practice, p4).

The World Road Association (PIARC) has adopted an OECD definition of asset management, which in turn was derived from a FHWA definition, viz:

"A systematic process of effectively maintaining, upgrading and operating assets, combining engineering principles with sound business practice and economic rationale, and providing the tools to facilitate a more organised and flexible approach to making decisions necessary to achieve the public's expectations."